find a MarketLine (Datamonitor) Report and/or a SWOT Analysis

SWOT [Strengths, Weaknesses, Opportunities, Threats] analyses are found within MarketLine Reports.
Note: Not all MarketLine Reports include a SWOT analysis.

  • From the Library home page, select the A to Z List of Databases link.
  • Scroll down and select Business Source Premier from the database list.
  • Once in Business Source Premier, select Company Profiles at the top of the page.
  • To find a company:
    • Browse the company A to Z list; or
    • Search for the company by entering the company name in the text box, selecting the Match any word option, and clicking Browse.
  • If available, a SWOT analysis will be listed in the MarketLine Report's table of contents.

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